Kindred Healthcare is excited to announce our newest Joint Venture Partnership with Mercy Health at Mercy Rehabilitation Hospital in Fort Smith, AR! This will be a brand new hospital with 50 private rooms. Recently celebrating our groundbreaking, the anticipated opening will be 2 nd quarter of 2021. Kindred will manage day-to-day operations of Mercy Rehabilitation Hospital Fort Smith. The new hospital will care for adults recovering from conditions such as stroke, neurological disease, injury to the brain or spinal cord and other debilitating illnesses or injuries. Kindred and Mercy are also partners for rehab hospitals in Oklahoma City, St. Louis and Springfield, Missouri.
With more than 20 standalone inpatient rehabilitation facilities (IRFs) across a dozen states, Kindred Hospital Rehabilitation Services (KHRS) is a partner of choice for many major hospital systems in the creation and success of joint-venture operations that outperform in both clinical and financial outcomes. We bring proven rehabilitation management and services expertise that benefits our partners as well as the nearly 50,000 IRF patients we see each year who seek to recover and get home quickly from any of a number of conditions, including stroke, brain injury, spinal cord injury, orthopedic injury, neurological conditions, amputation and trauma.
The Director of Business Development is responsible for the development and implementation of business and marketing plans for the Rehabilitation Hospital. Candidate will establish strategic marketing plans in collaboration with senior leadership to achieve the facility's objectives. This position designs and maintains a system for strong relationships with Managed Care Providers, Medicare, Case Managers, other payers, and appropriate hospital personnel to accomplish the development and maintenance of a strong and successful patient referral network, and beneficial reimbursement arrangements. The Director of Business Development is responsible for the overall management of the Marketing and Admission Team.
Implements a comprehensive business plan to ensure Census and Mix Forecasts are met and/or exceeded. The business plan will include and identify internal and external targets (by specific referral groups and percentages); insurance rate targets (averages) and action plans to evaluate the effectiveness of the Clinical Liaison Team. The business plan will be accessed and updated no less than quarterly to ensure that all business indicators are met.
Ensures comprehensive external information is gathered on a continual basis with regard to markets, customers and competitors.
Will be the managing director over the clinical liaison and admissions teams.
Must have a strong understanding and ability to work in all business development roles, as needed.
Develops and manages the marketing department's operating budget.
Develops, organizes and maintains a data base system for decision support information including identification of community needs; demand forecasting; utilization of programs and services; competitive analysis; medical staff utilization trends. Utilizes software tools including the Kindred Hospital information systems together with internal data and external data base information for statistical analysis.
Serves as a liaison between Financial Services, Information Systems, and Business Development as it relates to internal data gathering and distribution of demand and utilization data. Designs control systems to measure effectiveness and results of market development and penetration.
Ensures appropriateness of patient selection; assists patients/families in making informed admission decisions.
Create and implement comprehensive marketing plans and programs annually and on an as needed basis for the facility's long and short term goals.
Compares research findings on local, regional and national data in order to identify areas for potential cost and quality improvement by product-line and physician practice patterns.
Establishes planning links with other health care organizations and agencies in order to obtain research information. Evaluates opportunities for joint or shared programs, coordinates written data-oriented external agency surveys to gather best local information available.
Interfaces directly with managed care providers, key physicians and other program delivery personnel providing expertise in the development and implementation of business plans, situation analysis documents and feasibility studies to evaluate opportunities for new joint or shared program and/or service offering, and new product-line development, product enhancement and product differentiation in the competitive market environment.
Consistently interfaces with Referral Sources, Case Managers and Managed Care Providers to create to achieve maximum revenue generation for the hospital while maintaining environment of quality care for the patient.
Maintains a measure and tracking system delivering timely reports and presentations on a regular basis. Provides specific feedback to CEO/COO on performance achieved on a monthly and quarterly basis.
Bachelor's Degree in Business, Marketing or Clinical discipline.
Minimum of 5 years' experience in healthcare management preferred.
Excellent skills needed in forecasting, market based planning, communications and public relations.
Valid driver's license and clean driving record
Job : Sales/Marketing/Bus.Dev. Primary Location : AR-Fort Smith-Mercy Rehab Hospital Fort Smith, AR Organization : 4095 - Mercy Rehab Hospital Fort Smith, AR Shift : Day