The Manager, Digital Experience ("the Manager") is responsible for executing online marketing initiatives targeted to consumers and healthcare professionals. Specifically, the Manager will oversee the digital site experience including but not limited to user experience, mobile, mail, site content, paid search and retargeting efforts. Under direction of the Director of Digital Engagement, the Manager creates a focused strategic direction for driving digital patient acquisition and patient retention efforts. Develop the roadmap for execution and implementation. The Manager will analyze and optimize website performances including the conversion funnel and key landing experiences including the system and regional homepages, service line pages and key lines of business. The Manager will also manage the positions of Content Specialist and Senior Content Specialist II.
Travel requirements: maybe up to 50% of job, as needed.
The Manager will be in a position to interface daily with various stakeholders and constituents, including senior leadership at the system and regional level, Communications Council, Information Management, community and political leaders and the general public. The Manager will be privy to and responsible for confidential corporate information, including strategic plans, financial information, risk management situations and patient information.
Our Mission: WHY WE EXIST. To extend the healing ministry of Jesus Christ. Our Core Values: WHAT WE BELIEVE IN.DIGNITY Respect for the worth of every person, recognition and commitment to the value of diverse individuals and perspectives, and special concern for the poor and underserved. INTEGRITY Honesty, justice, and consistency in all relationships. EXCELLENCE High standards of service and per...formance. COMPASSION Service in a spirit of empathy, love, and concern. STEWARDSHIP Wise and just use of talents and resources in a collaborative manner.Our Vision: WHAT WE ARE STRIVING TO DO. CHRISTUS HEALTH, a Catholic health ministry, will be a leader, a partner and an advocate in the creation of innovative health and wellness solutions that improve the lives of individuals and communities so that all may experience God's healing presence and love. Our Name and Symbol:WHO WE ARE. CHRISTUS is Latin for "Christ," and proclaims publicly the core of our mission. OUR NAME choice also recognizes the heritage of our two congregational sponsors, the Sisters of Charity of the Incarnate Word in Houston and San Antonio. Jesus Christ is the Incarnate Word, the Word of God made flesh. It is, therefore, only fitting that it is in another form of His name that our health ministries are called together. OUR SYMBOL Reflects the healing ministry of Jesus Christ - a combination of a medical cross and a religious cross. The flowing banner on the cross is a common symbol of the risen Christ, while the royal purple signifies Christ. The flowing banner also conveys a sense of motion as we move forward into a new era of service to our communities.